Blue Sun Info is a trusted name in Digital Marketing, Website & App Development, and IT Solutions since 2002. Based in Mumbai, we help businesses grow with tailored digital strategies and cutting-edge technology.

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  • Registered Office (No Walk-ins Allowed) : 109, Mangal Bhavan, 1st Floor, C.P Tank, V.P Road, Charni Road East, Mumbai – 400004.
    Main Office: 2nd Floor, Blue Sun Info, Mulji Jetha Co-Op Housing Society, Plot No. 185/193, Shamaldas Gandhi Marg, Above Bank of Baroda, Marine Lines East, Tak Wadi, Lohar Chawl, Kalbadevi, Mumbai – 400002
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Boost Your Online Visibility with PPC Advertising

At B-Web Design Mumbai, we're experts in Google Ads and PPC marketing. We'll help you create effective ads that attract more visitors to your website and build your brand. With more than 22 years of experience, we have successfully helped businesses of all sizes reach their desired goals online.

Get in touch today for a free consultation and take the first step toward success!

What is PPC?

PPC advertising is one of the most powerful ways to promote your brand and connect with your target audience. You pay only when somebody clicks on the ad, which makes this a very cost-effective medium in terms of driving traffic on to your website.

Why Should You Hire B-Web Design for PPC Management Services?

We are an India-based trusted PPC service agency with a 22 years of experience burden in managing successful PPC campaigns for a good deal of famous brands. Our aim is to help businesses generate quality leads through carefully designed, optimized, and ROI-focused campaigns. Each PPC campaign we handle is tailored to the unique needs of our clients, ensuring personalized strategies that deliver the best results.

Understanding Your Business

We start by understanding your business inside and out, ensuring we understand all the operations and goals of your business.

Selection of Correct Platform

Next, we'll select those performing well for your business, basing our choice on market research, your niche, and the target audience we seek to reach.

Campaign Customization

Our PPC experts will then create a tailored campaign, drawing strengths from the chosen platform that will align with your very specific marketing objectives.

Catching the Right Audience

We design every campaign with targeting in mind to reach your perfect audience through carefully selected keywords that focus on the regions you want to target. Our campaigns are ROI-driven so that you get the best returns on your ad spend.

Data-Driven Insights

We provide detailed reports on your campaign’s performance, including key metrics and ROI analysis. Our data-driven approach helps identify trends and optimization opportunities, ensuring you get the most from your ad spend.

Ongoing Support and Optimization

Enjoy dedicated support and continuous improvement with our team. We monitor your campaigns, test new strategies, and adjust as needed to keep your PPC efforts effective and aligned with market changes.

Different Types Of Ads

Search Ads

Search advertising is the most widely used form of paid search marketing. These ads pop up for users who are actively searching for products or services in your industry, making them ideal for quick sales or limited time-based campaigns. This approach helps attract high-quality leads through the targeting of new customers who are already interested in your offerings. Every time your ad is clicked from within the search results, you pay a price related to your bid for the ad placement. Among the strong points of search ads is brand visibility-they help reach people interested in your product or service. Also, search ads can be delivered to very specific audiences per factors such as location or time of day, which means that they are highly targeted and well above average in their results for both awareness and conversion.

Display Ads

Display advertising works over 90% of people on the Web will see a display ad; it appears on Google's partner websites, targeting customers who have been on sites related to their industry. Using a mix of visuals and text, display ads grab attention and encourage action. We recommend display advertising for businesses with longer sales cycles or those targeting niche or luxury markets. Display advertisements appear to capture the interests of users in an interactive form, such as images and videos, in content form across websites, search results pages, and social media platforms. They are commonly featured on website homepages but can be placed across different pages for broader visibility.

Social Ads

Social media advertising is the fastest-growing area of pay-per-click marketing. These include advertisements that come through social media platforms such as Facebook, LinkedIn, Quora, and Twitter. They also reach people via hobbies, networks, interests, and engagement in order to reach potential customers and draw their attention to certain products or services. Social ads tend to work the best for those brands that have an active social presence and a well-defined target audience.

Remarketing Ads

Remarketing is one of those targeting ways to reach your potential customers who already visited your website and coax them to return and make the purchase. These ads are cheaper when compared with search ads due to lower competition and highly targeted audiences. Our PPC agency utilizes smart ad format and extensions to drive impactful results. Retargeting takes it one step further by serving visitors ads very similar to what they saw on your site, thus increasing their likelihood of returning. This works especially well when coupled with precise targeting and can even be used for re-engagement campaigns against users that haven't visited or converted on your site in a given amount of time.

Google Shopping Ads

Google Shopping ads run across the top or to the side of search results in a carousel and give shoppers the ability to see products and prices directly within Google without being taken off to any particular website. This helps attract shoppers with clear buying intent, making each click more likely to convert. Our PPC agency recommends Google Shopping ads for eCommerce businesses with a large product inventory. You display your products directly within search results to customers who are researching, comparing, and ready to buy-which means you're more likely to make the sale.

In-stream Ads

YouTube Ads are pay-per-click video ads appearing directly on YouTube, within search results, and on video partner sites across the Display Network. These video formats offer a unique and memorable way to present your brand in front of users. Lately, Facebook has also introduced in-stream ads, which give businesses the opportunity to place their ads at the most strategic points within video content.

Gmail Sponsored Promotions

GSP, or Gmail Sponsored Promotions, are one of the strong ways of lead generation by directly engaging with email. These ads pop up directly in users' inboxes and often feature click-to-call capabilities to call your business instantly, thus converting at any stage of the sales funnel. Unlike YouTube ads, GSP allows for direct-to-prospect marketing right in their email. Our PPC agency optimizes your GSP campaign for leveraging targeting capabilities and driving high-quality clicks.

Install App Ads

Google App Install Ads are a great way to promote your app and drive more installs. The ads run across the Google Display Network and AdMob - targeting users most likely to install your app. To get started, simply create an ad in the AdWords interface, select "App Installs" as your goal, and choose your targeting and bid options. It then shows your ad to the users most likely to download your app, whether that be from an Android or iOS device. App Install Ads are an average choice if you aim to increase your app installs.

Local Services Ads

Local Service Ads are a pay-for-lead model, so you pay only for the leads you get, not just clicks. This is for very specific verticals, such as HVAC companies, electricians, plumbers, and locksmiths. Via these targeted ads, our PPC agency helps local service providers build their visibility and connect with their target audience.

PPC Marketing Services

Keyword Research & Analysis

Keyword Research & Analysis

Our PPC advertising agency uses a range of tools to understand your customers' search habits and predict the keywords they are likely to use. We identify and categorize target keywords based on industry relevance, search volume, and competition. Our paid search specialists continuously refine your keyword list to ensure it captures the interest and search intent of your target audience. We focus on selecting and adjusting keywords to effectively reach and engage potential customers.

Landing Page Conversion Optimization

Landing Page Conversion Optimization

Boost your leads with our PPC marketing expertise. We design effective landing pages with compelling headlines, targeted keywords, engaging content, and clear calls-to-action (CTAs). Our approach combines SEO with PPC best practices to encourage users to take the desired action. We create landing pages that not only attract your target audience but also drive more sales and conversions with an appealing design.

PPC Management

PPC Management

Work with our PPC firm to attract qualified traffic to your landing pages effortlessly. Our services include all aspects of a pay-per-click campaign, from keyword research and channel strategy down to campaign setup, ongoing management, and A/B testing ads. Choose us for conversion-focused campaigns that align with your budget and drive results.

Conversion Rate Optimization

Conversion Rate Optimization

Reach your target customers at the perfect moment on the right platform to maximize your sales. Our PPC agency creates compelling ads, tests landing page designs, and builds user-friendly lead capture forms that improve Quality Score and conversion rates. Contact us today to increase your profits without increasing ad spend.

Targeting and Scheduling

Targeting and Scheduling

Results-driven PPC generates leads and drives traffic to your website. If not managed correctly, this may be a costly and time-consuming effort. That's where we come in. Our expertise in targeting and scheduling PPC ensures your campaigns are both effective and seamless. Whether you're new to the game with PPC or wanting to improve your current one, we can help get you started on the basics or ramp up the current one to give you the best results.

Conversion Tracking

Conversion Tracking

Our team ensures that your ad budget in PPC is utilized appropriately through the best tracking of conversions. We track all the important metrics to make sure that your ads perform to standard and bring about as much conversion as possible. We'll give you professional insights into your data so you can understand it better and make the right decisions. With our vast experience, we will be able to guide you on how best you can optimize your campaigns for maximum performance.

Monitoring & Optimization

Monitoring & Optimization

Because so many moving parts are involved in managing PPC advertisements, it really requires a team of professionals to do so. We will work with you, side by side, monitoring progress regarding your campaign to ensure that your ads are performing at their optimal best. From the ad creation to setting up the account and tracking results, our service can cover it all. We'll help you understand and manage your campaigns to make sure you reach your goals while ensuring you get the most from your PPC investment.

Competitor Analysis & Strategy Refinement

Competitor Analysis & Strategy Refinement

Stay ahead of the competition with our comprehensive competitor analysis and strategy refinement services. Our team conducts an in-depth review of your competitors' PPC strategies, including their keyword targeting, ad copy, bidding tactics, and landing page effectiveness. By understanding what works for your competitors, we identify gaps and opportunities in the market that you can leverage. We then refine your PPC strategy to capitalize on these insights, ensuring your campaigns are not only competitive but also differentiated and optimized for superior performance. With our expertise, you'll be equipped to outperform rivals, attract more qualified leads, and achieve your business objectives more effectively.

PPC Setup Process

Simplified for client and customer understanding: How We Onboard Your PPC Account:

Step 1: Questionnaires

To begin with, we ask you to fill in questionnaires, not on PPC alone, but about your target audience and competitors. We are more than just a PPC manager; looking at the big marketing picture, we develop the best strategy.

Step 2: Audit of Your Current Account

Our first action is an in-depth review of your current PPC account. We have developed a robust auditing process that highlights opportunities and flags areas of potential concern. The audit provides a baseline sense of historical performance and thus benchmarks for key metrics.

Step 3: Kickoff Meeting

A kickoff meeting is held with our team to review timelines and onboarding processes. We also go through your responses to the questionnaire and ask for more information.

Step 4: Keyword Research

On search campaigns, keyword research will be conducted to fill any gaps identified in the audit. These will be grouped and presented for your approval to add into the account.

Step 5: Account Setup or Restructuring

We will optimize every aspect of your PPC account, including but not limited to campaign structure, ad copywriting, keyword settings, bids, and tracking, to make sure all is set up for performance.

Step 6: Ad Creative Writing

Compelling, educating ads by our veteran Copywriters fit within tight character limits. We continue testing ad copy variations to determine what works best.

Step 7: Ad Design

For display campaigns, attention-grabbing on-brand ads are created in multiple sizes recommended by the ad platform. These are designed to draw in your target audience.

Step 8: Landing Page

Setup Success of the most productive paid campaign needs highly converting landing pages. We can help in designing and developing the landing pages, keeping in mind best practices to ensure results delivery.

Step 9: Custom Reporting

We create for you a personalized reporting dashboard, uploading existing data and updating it each month. Our reports are quite intuitive and focused on the critical business metrics that matter, such as leads and sales. You will have access to your account at any given time, where you can observe the happenings in real time.

Frequently Asked Questions


1. What is PPC advertising?

PPC (Pay‑Per‑Click) is a form of digital advertising where you pay a fee only when someone clicks on your ad—putting your business in front of your target audience instantly on search engines and other platforms.

2. How does PPC help my business?

PPC drives targeted traffic quickly to your website, increases visibility, and boosts conversions like leads or sales. It’s especially useful for immediate results compared to organic strategies like SEO. 

3. Where will my PPC ads appear?

Your PPC ads can show on major search engines (like Google and Bing) and across relevant websites or social networks depending on campaign setup and targeting. 

4. What platforms does Blue Sun Info use for PPC?

We design and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and other paid advertising networks to maximize visibility and ROI. 

5. How much does PPC cost?

The cost of PPC depends on factors like competition for keywords, your industry, and the daily or monthly budget you choose. You only pay when a user clicks on your ad, and campaigns can be adjusted to fit different budgets. 

6. How long before I see results?

PPC can start showing traffic and visibility as soon as the campaign goes live, unlike organic strategies that take weeks or months. 

7. What metrics do you track?

We track key performance indicators such as clicks, impressions, cost‑per‑click (CPC), conversions, and ROI to continually optimize campaigns.

8. Will PPC improve my organic ranking?

PPC does not directly affect your website’s organic search rankings — it’s a paid visibility strategy. For organic rankings, SEO is needed.

9. How do you choose the right keywords?

We conduct in-depth keyword research to target relevant search terms your customers are using—including long-tail, phrase, and exact match keywords—to ensure effective ad targeting.

10. Do you optimize landing pages?

Yes — to maximize conversions, we’ll optimize your landing pages alongside your ads so visitors are more likely to complete your desired action. 

11. Can PPC ads be targeted to specific locations or audiences?

Absolutely! We can target users by geography, demographics, devices, interests, and more to ensure your ads reach the most relevant audience.

12. How do I know my PPC campaign is working?

We provide detailed reports regularly showing performance metrics and insights so you know how your PPC campaigns are performing and where improvements are being made.